Generation Y, also known as the Millennial Generation, refers to individuals born between the early 1980s and the mid-1990s. This generation is characterized by their familiarity and comfort with digital technology and their desire for work-life balance, career development, and meaningful work.

Example

An HR manager might create a recruitment strategy that is tailored to attract and retain Generation Y employees by emphasizing the company's flexible work arrangements, opportunities for career growth, and commitment to social responsibility.